Innovate, Learn,
and Grow

Hands-On Learning, Smart Tools, and Expert Training for a Thriving Future

The Active Learning Program equips tourism SMEs with the tools, training, and insights to innovate and grow. Through hands-on Lab experiments, expert-led Academy courses, and data-driven guidance from the Navigator Tool, businesses gain the skills to thrive in a digital and sustainable future.

See our October Training Sessions schedule and register below.

October training sessions - schedule and registration

- 6.10.2025, 1:00 – 2:30 PM CET - Module 3  - Managing Tourism Offer and Visitor Flows
* How SMEs can use AI to innovate, adapt, and stay competitive
* Peja’s tourism strategy: visitor flow, product development, cross-sector cooperation, and promotion (based on the St. Gallen model)
* How do travelers use artificial intelligence when planning their trips?
* Practical Guide: how to use 4 Free Tools to Manage Visitor Demand and improve your Offers

-
7.10.2025, 1:00 – 2:30 PM CET - Module 6 -
Creating Accessible Tourism Services
* How to tell your clients if your business is accessible
* Developing year-round nature-based well-being programmes
* VET on tourism hospitality combined with green/digital skills and competences

-
8.10.2025, 1:00 - 2:30 PM CET Module 1 -
Building Resilience in Tourism SMEs
* Circular Economy in the tourism sector: from data to action
* Sustainability in practice: Experience from a family guest house
* Resilience in the face of the ecological crisis

-
9.10.2025 1:00 – 2:30 PM CET - Module 4 -
Mid- and Top-Level Management Training in Resilience & Sustainability
* Stronger together: The value of Collaboration for Resilience and Sustainable Growth in Tourism
* Sustainable tourism and certification labels and frames: different best practice cases
* Challenges Faced by SMEs in Tourism (Tour Operators, Travel Agencies, Accommodation, andFood Providers) in Achieving Sustainable Tourism in Iceland
* Train to Retain: Solving Staff Fluctuation in Croatia’s Hospitality Industry

-
15.10.2025, 1:00 – 2:30 PM CET - Module 2 -
Responsible and Diversified Tourism Offer
* Strategic Insights from Wellbeing Travel: Product Development and Operational Learnings for Tour Operators and Independent Suppliers
* Technology and events
* Newcases in Slovenia regarding comunication sustainability in different platforms
* Sustainability, culture

-
16.10.2025, 3:00 – 4:30 PM CET - Module 5 -
Awareness Campaigns for Heritage and Climate
* Decarbonising & Zero-Waste Events: Ljubljana’s Green Roadmap
* Ecological aspects of the development of sustainable tourism – the case of Green Sea Safari.

Access the Tools
Join the Lab to experiment and innovate, enroll in the Academy to gain expert training, and use the Resilience Navigator Tool to track and enhance your sustainability and resilience.

Join us

Why Join PHOENIX 4.0?
Become part of an engaged European community of innovative SMEs and expert partners working together to shape the future of tourism. PHOENIX 4.0 offers tailored support, access to advanced technologies, and collaboration opportunities within a dynamic network. Together, we are building a more resilient, sustainable, and competitive tourism sector.