Innovate, Learn,
and Grow

Hands-On Learning, Smart Tools, and Expert Training for a Thriving Future

The Phoenix Lab & Phoenix Academy equips tourism SMEs with the tools, training, and insights to innovate and grow. Through hands-on Lab experiments, expert-led Academy courses, businesses gain the skills to thrive in a digital and sustainable future.
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Next Training Sessions in spring 2026. Find the October session resources in Phoenix 4.0 Academy.

Access the Tools
Join the Lab to experiment and innovate, enroll in the Academy to gain expert training.

Phoenix Lab

A hands-on innovation space where tourism SMEs experiment, test, and develop new digital and sustainable solutions with expert guidance.

Phoenix Academy

A training hub offering specialized courses, workshops, and mentoring to help SMEs enhance their skills in digital transformation and sustainability.

Join us

Why Join PHOENIX 4.0?
Become part of an engaged European community of innovative SMEs and expert partners working together to shape the future of tourism. PHOENIX 4.0 offers tailored support, access to advanced technologies, and collaboration opportunities within a dynamic network. Together, we are building a more resilient, sustainable, and competitive tourism sector.
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Get Started