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How SMEs can leverage AI to create and refine products and services

Daniel Iglesias Gonsálvez

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Exploring how SMEs can use artificial intelligence to create and refine tourism products, adapt them to evolving customer needs, and benchmark performance against competitors.

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Co-Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Innovation Council and SMEs Executive Agency (EISMEA). Neitherthe European Union nor the European Innovation Council and SMEs Executive Agency (EISMEA) can be held responsible for them.
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