Daniel Iglesias Gonsálvez

How data analysis helps the different stakeholders in the tourism sector adopt a more data-driven strategy. To achieve this, it is essential to identify the available data sources—public and private, official and unofficial—understand how they complement one another, and design a data-exploitation strategy aligned with the needs of each destination. Finally, effective dissemination of data to all stakeholders is crucial, using appropriate formats and methodologies to ensure analytical findings inform decision-making rather than becoming a mere analytical exercise.