Management of tourism offerings and visitor flows

Digital Knowledge & Use for SMEs: Four Free Tools to Improve Offer Management and Visitor Flows

Siniša Begović, MBA, MA

Introducing accessible digital tools that help tourism SMEs understand demand, respond to visitor needs, and optimize marketing channels in a simple, repeatable loop.

How Travelers Use AI Travel Apps: Strengths, Weaknesses, and Human-Centered Opportunities

Katja Skok

Analyzing traveler behavior in the age of AI, and how tourism providers can complement digital tools with authentic, human-centered experiences.

Municipality of Peja’s Tourism Strategy: Managing Visitor Flows and Promoting Cross-Sector Cooperation

Virtyt Morina

Presenting Peja’s integrated approach to managing visitor flows, product development, and destination promotion through the St. Gallen model.

How SMEs can leverage AI to create and refine products and services

Daniel Iglesias Gonsálvez

Exploring how SMEs can use artificial intelligence to create and refine tourism products, adapt them to evolving customer needs, and benchmark performance against competitors.