From Strategy to Impact: Delivering Sustainable and Resilient Tourism

Rosbjorg Jonsdottir

This session focuses on the gap between sustainability strategies and real operational impact. It shows that tourism destinations do not need more reports only, but stronger execution, better impact measurement, and sustainability integrated into daily decisions.

The Efficiency Paradox: Building Resilient Systems Through Sustainable Leadership

Maja Domijan

This session challenges the idea that maximum efficiency always makes tourism businesses stronger. It shows that systems optimised to 100% capacity often become fragile, while resilient organisations need space, flexibility, shared purpose, and people-centred leadership. One formula to remember: Resilience = Capacity + Purpose + Strategic Slack

Sustainability: from a regulatory burden to a core driver of operational excellence

Francesc Cots

This session reframes sustainability not as an additional layer of work, but as a practical tool for risk management, quality improvement, compliance, guest loyalty, and long-term business resilience.

Challenges Faced by SMEs in Tourism in Achieving Sustainable Tourism in Iceland

Purva Soni

Analyzing the barriers faced by small and medium-sized enterprises (tour operators, travel agencies, accommodations, and food providers) in integrating sustainable practices into their operations.

Sustainable Tourism and Certification Labels and Frames: Best Practice Cases

Martina Drakulic

Presenting real-world examples of sustainability certification and labelling in tourism, showcasing their role in promoting credibility, transparency, and continuous improvement.

Train to Retain: Solving Staff Fluctuation in Croatia’s Hospitality Industry

Željka Despot

Examining strategies to improve employee retention and training programs in hospitality, highlighting how human capital development supports long-term business sustainability.

Stronger Together: The Value of Collaboration for Resilience and Sustainable Growth in Tourism

Maria Rut Agustsdottir

Exploring how collaboration across sectors and stakeholders can enhance resilience, foster innovation, and drive sustainable growth in tourism.

Resilience and sustainability training for mid-and top-level managers