Trainer

Purva Bimalkumar Soni

Mid- and Top-Level Management Training in Resilience & Sustainability

Trainer

Name
ENTREPRISE

Purva Bimalkumar Soni

Royal Holloway / University of London

Job TITLE

Student

COUNTRY

United Kingdom

TOPIC

Mid- and Top-Level Management Training in Resilience & Sustainability

Description

 I am passionate about strengthening resilience, advancing sustainability, and supporting digital adaptation among European tourism SMEs. My academic research explores sustainable tourism practices in Iceland, where I conducted expert interviews to evaluate current strategies and identify future opportunities. At 18, I moved to the UK alone to pursue my education, balancing university studies with part-time work while managing everything independently. This journey has shaped my adaptability, problem-solving skills, and resilience, equipping me with a strong work ethic and the ability to navigate complex challenges. Through my experiences, I am committed to driving sustainable and innovative solutions in the tourism sector. 

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One key tourism-related challenge I have encountered is the limited digital adaptation among small and medium-sized tourism enterprises (SMEs), particularly in integrating sustainable practices. During my research on Icelandic tourism, experts highlighted that while sustainability is a priority, many SMEs struggle to adopt digital tools that could enhance efficiency, reduce environmental impact, and improve visitor experiences. This challenge matters because digitalization can drive more sustainable operations, optimize resource use, and increase competitiveness. Within the PHOENIX 4.0 Alliance Competition, I would be keen to explore innovative, accessible digital solutions that help tourism SMEs bridge this gap and accelerate their sustainability efforts. 

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Why Join PHOENIX 4.0?
Become part of an engaged European community of innovative SMEs and expert partners working together to shape the future of tourism. PHOENIX 4.0 offers tailored support, access to advanced technologies, and collaboration opportunities within a dynamic network. Together, we are building a more resilient, sustainable, and competitive tourism sector.
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Co-Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Innovation Council and SMEs Executive Agency (EISMEA). Neitherthe European Union nor the European Innovation Council and SMEs Executive Agency (EISMEA) can be held responsible for them.
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