Vladimir Kitanovski

"One of the biggest challenges in the tourism sector, particularly for operators offering food services (which accounts for over 90% of establishments, at least for breakfast), is food waste management. A key issue is obtaining primary data on the food products served, as it involves multiple stakeholders, including suppliers and producers. This data is essential for conducting a Life Cycle Assessment (LCA) of food management in tourism businesses. However, due to fragmented supply chains and varying data transparency, accessing reliable information remains a challenge. Addressing this issue is crucial, as it would enable better resource management, cost optimization, and environmental responsibility. By integrating LCA-based tools, tourism operators can not only improve their sustainability performance but also enhance guest awareness about food waste and encourage more responsible consumption. Tackling this challenge within the PHOENIX 4.0 Alliance Competition would provide an opportunity to develop innovative solutions that support both businesses and consumers in making more informed, eco-conscious decisions."