María Ester Guðjónsdóttir

Hi, I’m María Ester Guðjónsdóttir, a tourism professional with over a decade of experience in the industry. My expertise lies in sustainable tourism, where I actively work with businesses to integrate responsible practices and develop long-term sustainability strategies. I have a background in tourism and sustainable development, along with hands-on experience in various roles, including operations, management, sales, supplier negotiations, and customer relations—from working at campsites and hotels to managing tours and excursions. I have completed training and certification exams with the Global Sustainable Tourism Council (GSTC) and hold a personal certification in their sustainability criteria, as well as a license to conduct audits in sustainable tourism. Additionally, I have completed Travelife training in sustainable management for tour operators and I'm an Travelife Coach and Auditor. I am passionate about helping tourism businesses turn sustainability goals into practical actions, ensuring a responsible and resilient industry. If you’d like to connect or learn more about my work, feel free to visit my LinkedIn profile!